An AI copilot that runs your business from WhatsApp

Role — Sole Product Designer

Type — Freelance Project

Timeline — In Progress

Briefr is an AI business copilot for solo service business owners in India. The insight behind it: tools like HubSpot and Zoho are built for teams and enterprises. Solo service owners - event managers, bakers, architects- don't need a CRM. They need something that works where they already are.

95% of their business happens on chat apps. WhatsApp, Instagram DMs, Telegram. They're not going to open a new dashboard every day. So Briefr delivers intelligence to them, not the other way around.

The ideal delivery channel is WhatsApp, but WhatsApp's API has restrictions for this kind of automation. Telegram has an open API and works identically as a chat interface - same behaviour, same comfort level, just a different app. For the prototype this works perfectly and the user (my mom) was immediately comfortable with it since she already had Telegram.

Project Tawwaqo - a student initiative supporting Afghan refugee women artisans in Delhi, already had press features, college stalls, and ₹1.5 lakh in sales. But bulk enquiries happened manually over WhatsApp, with no pricing transparency or structured way for organisations to reach out.

One stakeholder conversation changed the direction. E-commerce wasn't viable given the team's limited bandwidth and delivery infrastructure, so the product shifted to B2B bulk ordering, while using the website to tell the mission's story and build the brand.

The result is a live, end-to-end website combining brand identity, storytelling, and a structured B2B enquiry flow.

IDEATION

Iterated the full product - web dashboard and mobile screens using Claude code and claude design. The platform is the backend engine: onboarding, lead pipeline, knowledge base, settings. She rarely opens it. Everything daily happens in the chat.

The core experience isn't the dashboard - it's the intelligence that arrives in her chat every morning. Lead counts, today's priority call list with numbers, message templates, all through Telegram. She used to track this across a notebook, spreadsheet, and memory. Now it arrives before her first call, and she updates statuses by just typing naturally.

LANDING PAGE

SIGN UP

SYNC

EVENT SET UP

KNOWLEDGE BASE

MORNING BRIEFING

DASHBOARD

ALL LEADS

LEAD DETAIL VIEW

KNOWLEDGE BASE

SETTINGS

WHATSAPP NATIVE MOCKUPS

REAL TIME PROGRESS ON TELEGRAM

This is it working live right now. Real leads from her Google Sheet (500+ across 3 campaigns). For example, she types 'Kavita - interested' and the bot updates the database instantly, suggests the right follow-up message template, and surfaces the next lead to call. Morning briefing arrives at 8am daily and an evening end of the day update.

WORKING PROTOYPE OF BRIEFR

Shipped the prototype using Emergent AI. It builds full-stack apps through conversation, no coding knowledge needed. Focused on core screens: Dashboard, Leads, Lead Detail, and Knowledge Base. Onboarding and general flows were designed separately in Claude Design.

Still building, but it's live and being tested with a real user on real data this week. Documenting her experience to understand pain points and improve the product as we go. Feedback welcome! :)